Claruna’s Human-Centered Digital Transformation

Claruna’s Human-Centered Digital Transformation

Leading Change with Empathy, Clarity, and a People-First Mindset


Human-centered digital transformation is no longer optional—it's essential. In this powerful short interview The Swiss Quality Consulting, Bärbel Wetenkamp, CEO of Claruna, joins Ethan Evans, retired Amazon VP and renowned leadership coach, to reveal how leaders can successfully navigate innovation while keeping people at the heart of every decision. The conversation is hosted by Marc Hammoud, CEO of The Swiss Quality Consulting.
Key Highlights
- Onboard, Don’t Overwhelm: Bärbel shares why transformation must begin with truly listening to your teams—not imposing new systems overnight.
- Change with Vision: Great leaders communicate not just what’s changing, but why, where the team is heading, and how everyone plays a part.
- Keep the Energy Alive: Address the discomfort of transitions openly—and celebrate progress to sustain belief in the journey.
- Leadership with Heart: Ethan Evans reinforces that real leadership is human-first: clear communication, trust, and shared purpose.
Transform Your Organization with a Human-Centered Strategy
If you're ready to lead digital change with clarity and connection, our expert team at TSQ is here to support your journey. Explore TSQ’s Digital Transformation Services
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