Driving AI Success Through Grassroots AI Innovation with Bärbel Wetenkamp

Driving AI Success Through Grassroots AI Innovation with Bärbel Wetenkamp

How Small Initiatives Spark Big Impact in AI Transformation


Grassroots AI is becoming the secret to scalable success in digital transformation. In this insightful video, Bärbel Wetenkamp, CEO of Claruna, and Matthias Schmeisser, LinkedIn Top Voice and 2x Talent100 Awardee, share practical strategies for building AI momentum from the ground up. Hosted by Marc Hammoud, CEO of The Swiss Quality Consulting, the discussion explores how starting small empowers teams, builds curiosity, and accelerates adoption across organizations.
Key Highlights
- Start Small, Think Big: Small-scale AI projects can grow naturally into broader digital strategies, increasing adoption without overwhelming teams.
- Cross-Departmental Energy: Involving people from different roles builds ownership, engagement, and internal innovation momentum.
- Organic Growth: Bottom-up initiatives create curiosity, reduce resistance, and encourage participation across the organization.
- Minimize Fear, Maximize Creativity: Grassroots efforts reduce the anxiety often tied to top-down transformation and empower experimentation.
Accelerate AI Adoption by Starting Where It Matters—With Your People
Explore our digital transformation services and discover how grassroots strategies drive lasting innovation.
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