Ethan Evans & Claruna on Leadership Growth: Beyond Amazon’s ‘Sink or Swim’ Approach

Ethan Evans & Claruna on Leadership Growth: Beyond Amazon’s ‘Sink or Swim’ Approach

From Surviving to Thriving: Rethinking Leadership Development for Real Growth


Leadership development is the core theme of this eye-opening interview featuring Ethan Evans, retired Amazon VP and LinkedIn Top Voice. Hosted by Marc Hammoud, CEO of The Swiss Quality Consulting, and joined by Bärbel Wetenkamp, CEO of Claruna, the discussion contrasts Amazon’s high-pressure, hands-off leadership culture with Claruna’s more structured and supportive approach to executive growth. Together, they explore what it really takes to develop great leaders for the future.
Key Highlights
- Amazon’s “Sink or Swim” Philosophy: Ethan shares how Amazon expects leaders to figure it out alone, with little formal development support.
- Claruna’s Coaching-Centered Model: Bärbel explains how Claruna helps leaders grow through mentorship, structure, and long-term guidance.
- Missed Potential: Relying solely on natural selection leaves behind talented people who simply need the right coaching.
- Strategic Leadership Development: Ethan and Bärbel highlight how modern organizations can foster confident, skilled executives ready to lead at scale.
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