Ethan Evans on Purpose-Driven Leadership: Start with Why

Ethan Evans on Purpose-Driven Leadership: Start with Why

Leading with Purpose: Vision, Meaning, and Valuing People


Purpose-driven leadership is a key theme in this insightful interview featuring Ethan Evans, retired Amazon VP and LinkedIn Top Voice, who now teaches leaders how to drive impact through clarity and connection. Hosted by Marc Hammoud, CEO of The Swiss Quality Consulting, this video highlights Ethan’s belief in leading with “why” and building inclusive, purpose-aligned teams across cultures.
Key Highlights
- Start with Why: Inspired by Simon Sinek, Ethan emphasizes that clarity of purpose helps teams make better decisions and feel more engaged.
- Empowering Every Team Member: Great leaders ensure every individual knows how their work contributes to the bigger picture.
- Leadership Across Cultures: Even in global organizations like Amazon, people universally want to feel seen, valued, and connected to purpose.
- From Task to Meaning: Shifting away from transactional work to meaningful contribution is a core goal of effective leadership.
Lead with Purpose. Inspire with Vision.
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